For locations & their operating systems.
Patented passive presence intelligence with 90+% ground-truth accuracy — restoring measurement, attribution & AI-readiness across every physical environment.
Device randomization and vision-based restrictions have dismantled location intelligence at scale — leaving every physical industry measuring blind.
Device randomization and vision-based restrictions have dismantled location intelligence at scale.
Enterprises rely on fragmented, biased, assumption-driven datasets that fail to reflect real-world behavior.
Despite billions in spend, no scalable, accurate system measures presence, attribution, or outcomes in physical environments.
The result: broken analytics, missed revenue, and inefficient operations across every physical industry.
A trusted, real-time presence layer that gives location stakeholders measurement they can finally act on.
Real-time, deterministic presence intelligence via passive sensing — no cameras, no PII.
Overcomes device randomization, achieving 90+% ground-truth accuracy for real-world measurement.
Not analytics after the fact — real-time orchestration at the moment of presence.
A single edge access point unifies people, places, devices, sensors, buttons and relays into intelligent, event-driven ecosystems.
Passive presence intelligence, anonymized at the source.
One edge layer connects sensors, relays and enterprise apps.
90+% ground-truth measurement and attribution.
Route, action and deliver signals AI-ready in real time.
Passive presence intelligence captures anonymized signals across people, devices and assets — no apps, no opt-ins, de-identified at the source.
From whole sites down to a single product.
Measure traffic, occupancy and dwell across every location in your network — corporate-wide visibility with ground-truth accuracy.
Convert every customer moment into action and revenue — smart buttons, sensors and routing intelligence delivering real-time engagement, automation, and measurable ROI.
Customers can't get help when it matters. Customer signals are routed to the right staff in seconds — at locked cases, showrooms, displays and wing panels.
Captures decision moments in retail fitting rooms, routing staff at the critical purchase moment.
Real-time task routing, occupancy insights and verifiable cleaning records — automating Bill 190 compliance and freeing staff for visitors.
Drive recurring revenue and ROI validation — higher basket size, lower staff labour, every moment attributed.
Claim and maximize real-time visitor and media intelligence for your business.
AudienceAnonymized visitor presence, segments and origins across every location.
MediaContent, time and place across out-of-home and digital, measured against real presence.
OutcomeConnect exposure to real-world presence and action — beyond behavioral counting.
BrandCross-brand commonality and audience overlap from hyper-local to global reach.
RetentionNew vs. repeat, frequency, recency and dwell — the full visit lifecycle.
CompareCompare locations and periods against certified ground-truth data.
One presence intelligence layer, applied wherever business happens — from commerce to community security. Hover or tap a card to explore.
Stores, departments, planograms and product-level performance.
Occupancy, utilization and operational efficiency in real time.
Foot traffic, dwell and trade-area intelligence for any site.
Accountable out-of-home measurement and attribution.
Relay real-time presence events for location security in schools, places of worship and community spaces.
Streamline and future-proof your location and media analytics with OPTiFi's partner programs, open reporting API, and white-labelled dashboards.
Works with industry-standard WiFi platforms, advertising networks, content management systems and enterprise apps.
A unique, media-driven differentiator for advertisers, agencies and brands — with a low cost of entry and infrastructure.
The highest level of data quality and privacy, built on proprietary algorithms in a secure, cloud-based environment.
OPTiFi empowers partners with unlimited reporting across North America's leading retail, agencies and communications networks — and a growing channel of managed service partners and resellers.
Deliver OPTiFi presence intelligence and sensor management to your client accounts across your network.
Add a media-driven differentiator to your portfolio with a low cost of entry and recurring revenue.
White-labelled dashboards and patented attribution for retail, agencies and communications networks.
Perspectives on presence intelligence and the location data layer.
OPTiFi is the trusted location presence intelligence layer for stakeholders, systems, and AI.
Our patented technology unifies historical, real-time, internal, and external data into a single open intelligence platform, creating a trusted source of truth across physical environments. By aggregating, cleansing, and enriching data from multiple sources, OPTiFi delivers actionable insights that improve measurement, attribution, operational performance, and customer outcomes.
Through patented presence intelligence, OPTiFi establishes anonymized visitor presence and attribution across locations, media, and physical assets — from stores and facilities to departments, planograms, product zones, displays, and individual products. Every element of the physical environment becomes measurable, attributable, and AI-ready.
Tell us about your locations and goals — we'll respond by email.
